Saturday, April 26, 2008

Magic Words: What Words are Music to the Ears of Your Customers?

Let& 39;s face it, some words have magical powers. Just as " Open Sesame " magically opens the door to a new world, so too can other words and phrases that have similar effects to their clients and customers. This month we look at the power of words to build trust, loyalty and commitment to our clients and customers. Opening the doors sometimes success is the pleasant words we hear as the doors are being opened, that make a difference for customers. By Nancy Graham of Berkeley Heights, New Jersey, who comes to San Francisco, four times a year, is the phrase " Welcome back to Campton Place Mrs. Graham, we& 39;ve lost! " They do feel special. Then the hotel doorman inquires about his family as he opens the door to another wonderful stay in this famous hotel Union Square in San Francisco. If customers are greeted at the door, customers are received via the phone or upon arrival at functions, the opening words are music to our ears. The research tells us that we like the sound of our own names. Is your greeting and new customers returning to favour and delight? If not, why not? It is neither difficult nor expensive. Missing in Inaction Recently I have dinner in San Francisco one of the best French restaurants. My companion and I had been looking with interest tonight for weeks. Our night arrived, like us, dressed in our best clothes. We drove up, gave me the service of my car keys and enter the restaurant. And then nothing. Nobody to greet us. No one seat to us. We are left alone in the front door. Diners at many tables glanced our way, and returned to the comfort of your meals and colleagues. As guests made us feel uncomfortable, misplaced and irrelevant. Finally, a waiter passing, with plates Akimbo, smiled and promised that anyone has the right to health. Establishments know they have to manage all the experience of their customers, since the initial call to follow up after an event or interaction. Sometimes a few well-chosen words of our clients can soothe feelings, inducing comfort and care by their clientele. Develop key phrases to help their customers feel comfortable about their relationship with you. Bad Shape client or Teller? I was recently at a bank when a teller abruptly drew " you forgot to fill his tank correctly. " Suddenly I felt as if I were back in elementary school. His words, like a bee stung. His remark has been so critical. If only she had said " I want to help complete this " or even " do not forget to fill in today& 39;s date. " She was so busy I forgot to try it with my partner for a successful transaction. In most situations of service our customers are looking for help, assistance and perhaps some guidance. There would have been difficult for this narrator to achieve the same result, duly completed a transaction slip, without alienating his client. Boca few choice words is not enough. They must be really mean. In pronouncing sentence without heartfelt thoughts behind them rings hollow with others. The sincerity. Therefore, try to let your body language, eye contact and gestures reinforce the feeling that they are expressing. In part, this helps these few words to become magical. Even on the phone or via e-mail, can transmit the attention, concern and sincerity. Consider these phrases that bring comfort, smiles and satisfaction to its customers by the ears: " " We can fix it. This tells clients that you are oriented to the solution and partnering with them to achieve success. " Sorry for their inconvenience. " These magic words show awareness and concern for their customers. Consider " to do! " indicates that customers are there for them, protecting their interests and serve their needs. " We are delighted to assist. " shows the values of your organization sponsorship. " Thank you for choosing us. It is our pleasure to serve you. " It shows you are in debt to their customers. " Please let us know what more we can do to make your experience a pleasant ". This phrase indicates their availability and accountability to clients. Being receptive to show confidence in the service of others and manage their customer relationships effectively. " Welcome back. We have lost the service of you. " We value long-term relationships and relish their repeat business. These words are not like the phrase used in the Robert Redford film The Hot Rock, when his pronunciation of Afghanistan " Banana Stand-" bank staff put in a trance. What gives his words magical powers are the thoughts and attention behind them. These words generate confidence. These phrases build loyalty and strengthen the commitment. When you& 39;re prepared to talk about his foot clients magically reappear again and again. Treasure your customer exchanges and you and your customers can share the rewards of repeat business. Author Craig Harrison, who is a professional speaker, corporate trainer and founder of Expressions of excellence!, Provides solutions through talks. Craig inspires stellar sales and service leadership among professionals in a variety of fields. He can be reached at (510) 547-0664 or via craig@craigspeaks.com. Visit his website: http://www.ExpressionsOfExcellence.com.



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